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Keells Sales & Shopper Activity Overview

Hair Care Category Performance

BASIC TIER PREMIUM TIER

📊 Monthly Sales Volume Trend

100 Jan '25 Dove
150 Feb '25 Dove
80 Mar '25 Dove
120 Jan '25 Tresemme
130 Feb '25 Tresemme
140 Mar '25 Tresemme

🏆 Market Share Comparison

🔍 Brand Performance Breakdown

BrandVolumeMarket ShareGrowth
Dove330 units25.2%-8.3%
Tressemme390 units19.8%+8.3%
Other Brands720 units55.0%-
BrandVolumeMarket ShareGrowth
Dove (Unilever)330 units25.2%-8.3%
Tresemme (Unilever)390 units19.8%+8.3%
Head & Shoulders (P&G)500 units35.0%+12.1%
Pantene (P&G)150 units12.5%-5.2%
Other Brands70 units7.5%+2.1%

📈 Category Growth Trends

Hair Care Category
Total Market Size: 1,440 units
Your Portfolio Share: 45%
Quarter Growth: +2.1%

720

Total Units Sold

+5.2% vs Previous Period

45%

Market Share

-1.1% vs Previous Period

$142K

Revenue (Est.)

+5.2% vs Previous Period

2

Active Brands

Stable

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